The Sony Bravia Cognitive Processor XR Technology!

Sony Bravia 2021 TVs with cognitive processor XR

This year we’ve seen the release of amazing new technology in 2021 TV ranges from top brands, and Sony is no exception! Their 2021 range introduced us to the world’s first cognitive intelligence TV. The Sony BRAVIA XR™ TV takes vision and sound to the next level with the ingenious new processor from Sony, the Cognitive Processor XR. It understands how humans see and hear, providing a whole new experience that immerses you completely in the scene.

Sony’s Cognitive Processor XR was designed to replicate the way our brains think and respond. The way we perceive the world is based on information coming from our eyes and ears to our brain at the same time. Conventional AI and previous TV processors could only detect and analyse elements like colour, contrast and detail individually. Cognitive Processor XR can cross-analyse every element at once, the same way that human brains process these elements.

So how does this work? Cognitive Processor XR divides the screen into hundreds of zones and recognises individual objects in these zones better than ever before. The processor, like our brains, can also cross-analyse around a few hundred thousand different elements that make up a picture in a second! To create a closer-to-reality feeling the Cognitive Processor XR can analyse colour, focal-point, clarity and contrast all at the same time. By cross-analysing all of these picture elements, Sony Bravia XR TVs will adjust each element to its best possible outcome, balancing every element in harmony, for a natural real world picture.

By analysing focal points, Bravia XR TVs can work the same way as our eyes. They detect the main focal point in a scene and can enhance each detail in an object so it stands out with a natural sense of depth, just as though you’re looking at the real world!

Sony Bravia 2021 TVs with cognitive processor XR sound features
It’s not always just the picture that’s important, the Cognitive Processor XR can create a more realistic and immersive soundscape too, so you can hear your TV content just the way you would hear in real life. The XR ranges advanced sound processing mimics your ears by pinpointing where sound is coming from and placing it in the right spot on the screen, positioning you right in the action. By delivering sound in horizontal and vertical directions, the Cognitive Processor XR creates a real multi-dimensional sound experience. The processor analyses and upconverts audio to 5.1.2ch surround sound, creating a true 3D soundscape.

If you’re looking at treating yourself to a Sony Bravia XR TV, keep an eye out for some of the key Cognitive Processor XR specs including; XR Contrast, XR Motion Clarity, XR 4K Upscaling and XR TriluminosPro.

  • XR Contrast adjusts the brightness for higher peaks in glare and deeper blacks in shadow, this way no more details will be overwhelmed by shadow or lost in blown-out highlights.
  • XR TriluminosPro (XR Colour) uses the processor to access a wider palette of colour and reproduce these colours. With extended hue and saturation, vivid shades and realistic texture can be seen on screen.
  • XR 4K Upscaling accesses a huge amount of data to upscale and intelligently recreate lost textures. With this feature you will see details such as naturally defined animal fur.
  • XR Motion Clarity analyses data to ensure action stays smooth, bright and clear. Perfect for watching sports or fast-moving movies, with blur-free scenes.

Sony Bravia 2021 TVs with cognitive processor XR features

You can find Sony Bravia XR TVs in stunning Ultra HD 4K, OLED, and even 8K. We’ve selected a few from the range, take a look at these below, or view the full range here.

Sony BRAVIA XR55A90JU 55" Master Series 4K Ultra HD HDR Smart OLED TV

See Sony's best ever OLED TV, powered by the revolutionary Cognitive Processor XR™. Experience unparalleled contrast with extreme brightness and pure blacks in an immersive Seamless Edge design.

  • Cognitive ProcessorXR™
  • XR OLED ContrastPro
  • XR TRILUMINOSPro™
  • XR Motion Clarity™
  • Acoustic SurfaceAudio+
  • 4K/120fps with HDMI 2.1
Sony Bravia 2021 with cognitive processor XR 55" OLED 4K hdmi 2.1 Smart TV

Sony BRAVIA XR OLED XR77A80J 77" OLED 4K Ultra HD HDR Google TV

OLED contrast and sound, mastered with human intelligence. See how Sony has maximised viewing realism with their OLED TV panel, powered by the revolutionary Cognitive Processor XR™ – it’s sound and vision in perfect harmony!
  • Cognitive ProcessorXR™
  • XR OLEDContrast
  • XR TRILUMINOSPro™
  • XR Motion Clarity™
  • Acoustic SurfaceAudio+
  • 4K/120fps with HDMI 2.1
  • GOOGLE TV™ with voice remote and Google Assistant
Sony Bravia 2021 with cognitive processor XR 77" OLED 4K hdmi 2.1 Smart TV

Sony BRAVIA XR65A90JU 65" Master Series 4K Ultra HD HDR Smart OLED TV

Experience unparalleled contrast with extreme brightness and pure blacks from this Sony Bravia OLED TV with seamless edge. Beautifully designed for an immersive viewing experience.

  • Cognitive ProcessorXR™
  • XR OLED ContrastPro
  • XR TRILUMINOSPro™
  • XR Motion Clarity™
  • Acoustic SurfaceAudio+
  • 4K/120fps with HDMI 2.1
  • GOOGLE TV™ with built-in mic and Google Assistant
Sony Bravia 2021 with cognitive processor XR 65" OLED 4K hdmi 2.1 Smart TV

Comments

Post a Comment

Popular posts from this blog

Motherboard Buying Guide 2021

Image
When building or upgrading a PC, there’s one component that is arguably the most important, serving as your system’s foundation. This is, as you may have guessed, the motherboard. Your choice of motherboard will determine many things in your build, such as the components you are able to use, and vice versa - for example, your choice of CPU may determine which motherboard you should purchase. So, what exactly  is a motherboard, and what should you look out for? Read on for our top tips. What is a motherboard? A motherboard is the foundation of a computer and is the main printed circuit board that holds and allows communication between your crucial components, from processor to memory. Without having a motherboard, your hard drive, graphics card, and every other component won't be able to interact. It serves as a backbone to your system, which is why selecting the right motherboard for your build is crucial. While many modern motherboards are packed with a wide endless list of featu...
Read more

Where to Buy Lite Hash Rate GeForce RTX 3060 Ti, 3070 and 3080 Graphics Cards

Image
While many of us rely on graphics cards to enjoy the latest gaming titles or to upgrade our PCs, their intelligent technology makes them ideal for alternative uses. NVIDIA GPUs are programmable, meaning they can be used for a range of activities from gene sequencing and weather simulation to mining cryptocurrency. Passionate about gaming, NVIDIA strives to find ways to ensure their GPUs " end up in the hands of gamers ", so we can experience cutting-edge technologies such as RTX real-time ray tracing as they were meant to be. What is Lite Hash Rate? Following the announcement in February that NVIDIA were reducing the Ethereum hash rate in all of their GeForce RTX 3060 graphics cards, they have now taken additional measures by applying a reduced hash rate to their new GeForce RTX 3080, RTX 3070 and RTX 3060 Ti ranges. "Lite Hash Rate" or "LHR" for short, is the term given to these new GPUs, which contain a reduced hash rate making them perfect for gaming ...
Read more

Encrypted Data Storage vs Traditional Data Storage

Image
If you run a business, you may have large amounts of important data and files that need to be kept secure and confidential. So what’s the best way to keep this data safe? You need secure storage devices! A recent survey conducted by iStorage Ltd, found that some businesses may be at risk, with two thirds of data being stored on unencrypted storage devices. iStorage Ltd is an award-winning company and trusted global leader in PIN-authenticated, hardware-encrypted data storage and cloud encryption devices. Their research into data security found that 99% of people consider data security to be a necessary practice, but only 5% are following advice from the National Cyber Security Centre on data storage and backup. Not storing and backing up data with secure methods is causing a vast majority of data, and the businesses storing this data, to become vulnerable. Because of this, it's important to let businesses know about the importance of using encrypted storage methods, over tradit...
Read more